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All Writing

A CRO Mindset to Commerce Care

Agency Leadership

Running Our Own Race

Agency Leadership

The Rituals Driving Communication at Barrel

Company Culture

Friday Emails: Keeping the Team Aligned with Real-Time Updates

Agency Leadership

Balancing Real Experience with Training for New Hires

Agency Leadership

Gratitude As A Mindset

Personal Growth

Taking Our Quarterly Debriefs Agency-Wide

Agency Leadership

Diary of a CEO & The Art of Good Conversation

Personal Growth

On the Road to My First Marathon

Fitness & Wellness

Building Culture with Tuesday Meetup

Agency Leadership

The Cost of Moving Fast Without A Plan

Agency Leadership

Creating Transformative Change Through Small Actions

Agency Leadership

A Framework for Building Strategy

Agency Leadership

Ramit Sethi's 'Rich Life' & the Power of Dr. Benjamin Hardy's 1-Page Reports

Agency Leadership

The 3 Leadership Traps from "Hope Is Not A Method"

Agency Leadership

Different Paths for Two Beauty Brands Facing Falling Conversion & Sales

E-Commerce

End of An Era—Barrel Partners Book Club

Agency Leadership

BL&T No. 200: H1 2024 Barrel Update

Agency Leadership

BL&T No. 199: Going Deeper with Generative Questions

Personal Growth

BL&T No. 198: Shopify Editions, Sales, & Culture

Agency Leadership

BL&T No. 196: A Reflection on Resilience

Personal Growth

BL&T No. 197: Leading Our Weekly Pulse Meeting for the First Time

Agency Leadership

BL&T No. 195: HYROX & Starting A New Chapter As CEO

Personal Growth

BL&T No. 194: Universal Principles for Effective Landing Pages

E-Commerce

BL&T No. 193: Hope Is Not A Strategy

Agency Leadership

BL&T No. 192: Revisiting Focus & Priorities: Consolidating Newsletters

Updates

My Cuyana "Customer" Journey: The Missed Opportunity of Gifters

E-Commerce

BL&T No. 191: Taking Steps Away from Hourly Engagements

Agency Leadership

ChargeX 2024 Thoughts & Takeaways

E-Commerce

BL&T No. 190: Should this be a meeting?

Agency Leadership

The Endless Paths to Purchase in CPG

E-Commerce

BL&T No. 189: Weighing Upfront Investments in Potential Client Engagements

Agency Leadership

Navigating Headless E-Commerce: When Is It Worth It?

E-Commerce

BL&T No. 188: Training Is Not A Silver Bullet

Agency Leadership

I'm a Ghost to Magic Spoon: Ideas for Omnichannel Engagement

E-Commerce

BL&T No. 187: The Importance of Capturing Vision for Delegation (& Dan Sullivan's 'Impact Filter')

Agency Leadership

What Sets Winning E-Commerce Teams Apart

E-Commerce

BL&T No. 186: Slow Now, Fast Later Isn't Always the Way

Agency Leadership

Building a Strong E-Commerce Foundation for Marketing Success

E-Commerce

BL&T No. 185: Navigating Client Changes & Shuffling

Agency Leadership

Learning from Your Customers: Insights from BIO RAW's Journey

E-Commerce

BL&T No. 184: Thinking On Standards

Agency Leadership

Designing E-Commerce for Diverse Customer Behaviors

E-Commerce

BL&T No. 183: A Reminder of the Creativity Found in the Quiet Moments

Personal Growth

Seven Essential Questions for Your Food & Bev Website

E-Commerce

BL&T No. 182: Design & Meaningful Client Engagements

Agency Leadership

Learning from Churned Subscribers

E-Commerce

BL&T No. 181: Finding Energy & Gratitude in Life's Unexpected Obstacles

Personal Growth

Tolstoy: The Intersection of Content & Commerce

E-Commerce

BL&T No. 180: Turning an Early Career Challenge into a Stepping Stone

Agency Leadership

Building a Foundation Beyond Amazon for Food & Beverage

E-Commerce

BL&T No. 179: Downsizing to Discovery: Reflecting on Barrel through Insights from 'Same As Ever'

Agency Leadership

Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters

E-Commerce

A Guide to Shopify 2024 Winter Edition

E-Commerce

BL&T No. 178: Exploring David Maister's Dynamos, Cruisers, & Losers

Agency Leadership

My conversion rate is slipping...now what?

E-Commerce

BL&T No. 177: Overcoming Fear & Comfort from Parenthood to Professional Life

Personal Growth

BL&T No. 176: Reflecting on the Barrel Website Redesign Process

Agency Leadership

A Framework for Brand Discovery Through Every Life Stage

E-Commerce

BL&T No. 175: Takeaways from "Same As Ever" by Morgan Housel

Personal Growth

Why Shop App is a No-Brainer for Shopify Brands

E-Commerce

BL&T No. 174: Reviewing My 2023 Website Performance

Updates

Growing AOV with A Customer-First Approach

E-Commerce

2023 In Review

Personal Growth

BL&T No. 173: Sharing My Second Year In Review

Personal Growth

Bridging the Online/Offline Gap With Shopify POS

E-Commerce

BL&T No. 172: New Business As An Agency-Wide Initiative

Agency Leadership

How CPG Brands Can Maximize Their Online Presence

E-Commerce

BL&T No. 171: Getting the Most Out Of My Sleep as a New Parent

Personal Growth

Tips For Your CX Team to Keep Customers Happy

E-Commerce

BL&T No. 170: Project Constraints Team Practice in 3-2-1 Growth Practice

Ways of Working

BL&T No. 169: Navigating the Client Decision-Making Process

Agency Leadership

How to Keep Up Momentum Post-BFCM

E-Commerce

BL&T No. 168: David Goggins on Doing What You Don't Like To Do

Personal Growth

What Your Traffic Sources Are Telling You

E-Commerce