The Long Aisle

A CPG Podcast

I've spent over a decade inside CPG, and some of the best conversations I've had never made it past my notes. I started The Long Aisle to bring those conversations forward.

In each episode, I sit down with CPG founders and operators to explore how they think, how they live, and what keeps them going with the going gets tough. The decisions, the tradeoffs, and everything in between. I've learned a lot from these conversations and am excited to share them.

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At Barrel, I've spent the past decade helping brands like Hu, McCormick & Co, and Sweet Loren's create smarter, unified digital experiences. I joined as a freelance designer over 12 years ago and now lead as CEO.

I'm interested in how structure, discipline, and creativity shape the way we live and lead. That's what draws me to fitness challenges like HYROX and marathons, and to building habits that help me show up for my family, my team, and myself.

I don’t see life and work as separate things. What I learn in one makes me better in the other. Writing is how I try to make sense of it all.

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