Okay to Assume

A couple of months ago, I caught up with a friend who has deep expertise doing branding and graphic design work for restaurants. I mentioned how shocked I was to see new restaurants popping up in my neighborhood last year while many were closing due to the pandemic and asked for her perspective.

She explained that restaurants don't pop up; there are months of planning, sometimes years, before opening their doors to the public. She went on to describe the typical restaurant development process. Of course, I thought, that makes sense, feeling a little silly for thinking otherwise.

It's okay to assume. Just assume there's more to the story, and you'll learn a whole lot more.