One of the most common reasons customers cancel subscriptions for products like skincare and food is that they have too many products. A cool feature of ARPU is they make it easy for customers to delay their subscription via the "shipping soon notification" email. Even if the customer ultimately cancels, the brand is able to keep the customer engaged for another month or two. This revenue adds up!
This post originally appeared in Edition No. 142 of my newsletter. Subscribe here.
Monday, May 22, 2023
