Bridging Online and In-Store Experiences with E-commerce Fulfillment

I recently chatted with the former E-comm Director of a large apparel brand. They told me how the brand had started tapping into their growing retail stores for e-commerce fulfillment, a network of over 70 stores at the time. When the customer received their shipment, they’d also receive a handwritten note from their local store. Customers not only felt more connected to the brand and more inclined to shop again, many of them discovered they could shop in-store for the first time and came in for a visit.

This post originally appeared in Edition No. 135 of my newsletter. Subscribe here.