We love to tell everyone about the singer/songwriter who can't sell out a show but whose records we play on repeat.
We love to tell everyone about the family-owned restaurant that is always empty on a Saturday night but has the most incredible homemade pasta.
We love to tell everyone until everyone knows.
That band? They're sell-outs. Have you heard of this new artist?
That restaurant? The pasta is not the same. Have you tried this new restaurant?
On to the next best-kept secret...