Lucas Ballasy
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Agency Leadership
A CRO Mindset to Commerce Care
BL&T
Running Our Own Race
BL&T
The Rituals Driving Communication at Barrel
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Friday Emails: Keeping the Team Aligned with Real-Time Updates
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Balancing Real Experience with Training for New Hires
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Taking Our Quarterly Debriefs Agency-Wide
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The Cost of Moving Fast Without A Plan
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Creating Transformative Change Through Small Actions
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A Framework for Building Strategy
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Ramit Sethi's 'Rich Life' & the Power of Dr. Benjamin Hardy's 1-Page Reports
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The 3 Leadership Traps from "Hope Is Not A Method"
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End of An Era—Barrel Partners Book Club
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BL&T No. 198: Shopify Editions, Sales, & Culture
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BL&T No. 197: Leading Our Weekly Pulse Meeting for the First Time
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BL&T No. 193: Hope Is Not A Strategy
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BL&T No. 191: Taking Steps Away from Hourly Engagements
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BL&T No. 190: Should this be a meeting?
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BL&T No. 189: Weighing Upfront Investments in Potential Client Engagements
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BL&T No. 188: Training Is Not A Silver Bullet
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BL&T No. 187: The Importance of Capturing Vision for Delegation (& Dan Sullivan's 'Impact Filter')
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BL&T No. 186: Slow Now, Fast Later Isn't Always the Way
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BL&T No. 185: Navigating Client Changes & Shuffling
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BL&T No. 184: Thinking On Standards
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BL&T No. 182: Design & Meaningful Client Engagements
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BL&T No. 179: Downsizing to Discovery: Reflecting on Barrel through Insights from 'Same As Ever'
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BL&T No. 176: Reflecting on the Barrel Website Redesign Process
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BL&T No. 172: New Business As An Agency-Wide Initiative
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BL&T No. 169: Navigating the Client Decision-Making Process
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BL&T No. 164: Hosting Our Second Annual Barrel Retreat
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BL&T No. 159: Shreyas Doshi's 3 Levels of Project Collaboration
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BL&T No. 153: Understanding Secondary Client Stakeholders
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BL&T No. 146: Tech Partnerships Progress
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BL&T No. 144: Applying Our Services for Unique Client Use Cases
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BL&T No. 142: Client Considerations When Selecting An Agency
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BL&T No. 141: Planting the Bulbs of New Business
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BL&T No. 139: The Tale of Five Roofers
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BL&T No. 136: Barrel Holdings Q1 Session Recap
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BL&T No. 135: Mapping New Business Targets
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Experimenting with Proposals
Notes
BL&T No. 132: Leading With Client References In New Business
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BL&T No. 127: Red Flags in Qualifying Employees & Clients
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BL&T No. 126: Narrowing Our E-Commerce Stack & Partnerships
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BL&T No. 124: Rethinking Skip-Level Meetings
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BL&T No. 120: Role-Playing for Team Growth
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BL&T No. 119: Putting in the Work
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BL&T No. 118: How to Speed Date (with Prospective Clients)
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BL&T No. 116: On My Mind Last Week
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BL&T No. 115: Trading Expectations for Agreements
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2023 Account Planning
Notes
Timelines for Monthly Initiatives
Notes
BL&T No. 112: First SoDA Global Member Meeting Takeaways
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BL&T No. 111: First Barrel Team Retreat Takeaways
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BL&T No. 107: The Long Game of Recruitment
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Podcasts & New Business
Notes
Mental Checklist: Guiding Behaviors for Client Calls
Notes
BL&T No. 099: Trading Goals for Rituals Through the "Be Do Have" Framework
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Learning from Client and Employee Turnover
Essays
BL&T No. 095: Ideas on Feedback
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Customer Comment Cards for Clients
Notes
Recording Client Calls
Notes
BL&T No. 092: Services or Skills?
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Weekly Accounts Review System
Essays
Why to Give Every Retainer Contract an End Date
Notes
SOW (Scope of Work) as SOP (Standard Operating Procedure)
Notes
Evolution of Client Services: Account Management vs. Project Management
Notes
New Biz Proposals: Are We Putting Our Best Foot Forward?
Notes
Client Services in Business Development
Notes
Noticing the Gap Between Leadership & the Executing Team
Notes
3-2-1 Growth 2.0
Notes
Dog or Human: Lead with Your Desired Energy
Notes
Project Org Charts
Notes
BL&T No. 079: Ending Strength Sundays, Last-Minute Requests, & Gut Checks
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BL&T No. 078: Leveraging the Power of Email & Acting Natural
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Act Natural
Notes
BL&T No. 077: Facing Tough Decisions
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BL&T No. 076: Mantras & Mindsets, Teaching Business, Unifying Slack Channels
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BL&T No. 075: Getting Real In Interviews, Weekly Account Check-Ins
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BL&T No. 074: Getting Ahead of Client Challenges, Vendor-First, No Black Boxes
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BL&T No. 073: Endpoints & Progress, Defining Priorities, Team Utilization
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BL&T No. 072: Service Specs, Notion Proposals, Rethinking Project Kickoffs
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BL&T No. 071: Crisis Mode, Success Mentality
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BL&T No. 068: Client Services Foundations, Tough Convos, Taking Action
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BL&T No. 067: Systems, Building Client Trust, Changing Priorities
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Motorcycling & Leadership: You Go Where You Look
Notes
Motorcycling & Leadership: Accountability
Notes
BL&T No. 064: Motorcycling & Leadership (A Series)
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BL&T No. 062: Jumping Back Into New Biz
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BL&T No. 060: Keeping The Client Experience "On PAR"
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Fostering Client Relationships With Executive Sponsors
Notes
Why We Focus On Outcomes
Notes
BL&T No. 057: Reconnecting With The Employee & Client Experience
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BL&T No. 056: Managing Setbacks With Barrel Maxims
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A Hard Lesson in Client Comms
Notes
A Fling, Feedback, and the Future
Notes
Clients
Notes
Remote Meetings & Engagement
Notes
BL&T No. 045: Saying “No” to Drive Growth
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Beyond Recognition
Notes
BL&T No. 044: Achieving Vision Through Structural Change
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BL&T No. 041: Rethinking Job Descriptions
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